Further to an introduction, section two of this chapter discusses the foundations of tourist choice in the context of the mainstream classical microeconomic theory. This is the standard benchmark in consumer demand analysis upon which other approaches are presented and evaluated. In fact, despite some advantages, the classical theory fails to address essential issues including separability of preferences, discreteness in choice and product differentiation. As a valid alternative, therefore, section three analyses the characteristics theory and its application in tourism economics. This is an interesting framework that deals successfully with many of the classical theory caveats. Section four focuses on information issues and section five considers developments from a dynamic perspective. Finally, section six concludes and proposes areas for further research.

 

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